6 thoughts on “What’s in a logo?

    • Hi Warren, the name ‘Vixxen’ came up during some discussions in Australia about a name for the new A32 – basically because it related to foxes and suggested a bit more ‘bite’. It doesn’t relate to the old ‘Valor’ name which was used in USA a while back.

  1. In the example above, the curvey “Foxbat” was not congruent with the agressive star and fox-bat. They also clashed. Very good idea to get rid of the text. The logo is better without the star behind it, also.

    You have done a fantastic job with the marketing. It is a credit to you. The website (and colour of the airplanes) for other aircraft pale in comparison.

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